Shopify Launch Playbook

Everything you need to launch a Shopify store that actually converts — in one no-fluff guide.

Built from real client builds. This playbook walks you through every stage of launching a Shopify store the right way — from choosing your theme to setting up payments, writing product descriptions that sell, and getting your first customers through the door.

What's Inside

• Chapter 1 — Shopify setup checklist (theme, domain, payments, shipping)
• Chapter 2 — Product pages that convert (copy, images, pricing psychology)
• Chapter 3 — Navigation, collections and store architecture
• Chapter 4 — SEO foundations for new stores
• Chapter 5 — Your first 100 customers — traffic and conversion basics
• Chapter 6 — Apps worth installing (and the ones to avoid)
• Bonus — Flipify Media's Shopify launch checklist (PDF)

Format: Instant digital download (PDF, 60+ pages)
Suitable for: New store owners, businesses migrating from other platforms, founders doing their own build

This playbook is the starting point. When you're ready for us to build or optimise for you, it tells you exactly what to ask for.